STX Gift Guide

Gift Guide Microsite
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Digital

STX Gift Guide

Gift Guide Microsite

STX is a highly recognized sports retail equipment company headquartered in Baltimore, MD. The holidays were approaching and their main goal was to up their analytical results for actions taken from the previous holiday gift guide. In order to do this I wanted to make sure that there was clear hierarchy and organization to the way someone would be able to make their perfect wish list. The products were split up into 3 main categories, one of which also showed the user what a famous athlete would choose for their wish items. To go along with the main gift guide, they also wanted a campaign design, advertising that a lucky user could win every item on their wish list.