The lettering style in the word ‘girl’ has a playful, friendly vibe. The hand-drawn style helps emphasize the handmade and personal values of the campaign. The daisy as part of the mark, combined with the Bryn Mawr typeface, makes the brand recognizable and memorable.
A huge part of the Bryn Mawr Girl Campaign’s objective is use of the descriptive words. Every piece of creative is meant to show the audience how the girls are feeling or thinking. These powerful words represent why the girls love to be Bryn Mawr Girls and why a prospective student would become one. This helps the campaign to resonate with the current students or alumni, while promoting the school to new audiences.
View Styleguide