Surgeon 700

Campaign Microsite Design
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Surgeon 700

Campaign Microsite Design

STX came to us seeking to promote their revolutionary lacrosse head. This product was special because of its endless stringing options that brought a lot of uniqueness to the game. My initial concept for the overall campaign was the use of svg animation to create 3 different stringing styles looking as if they were being strung through the holes on loop. Although the concept didn't make it to the final design, the thin intricate lines inspired the delicacy carried throughout the page. Concepting and directing the Enduraform video tied in the bright beautiful color palette and captured the power the head brought to the table.

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